An Advertisement On The Food / Drink Industry - 958 Words

Today companies are very dependent on people getting their products shown. No matter where we are, we will always see some form of an advertisement, whether it be a commercial, billboard, or anything else that a company uses to broadcast their product. Every company does it or else they won t have their product/business noticed by the public. On an average, American s are shown to be susceptible anywhere from 250 to 3000 advertisements per day.One of the most dominant advertising strategies used today is the use of false advertisements. False advertising is being used every day to give the user a point of excitement towards anything. Companies will put anything in the ads just to draw people towards their products. One of the most dominant industry that does it is the food/ drink industry. These industries use everything possible to get consumer to purchase their goods and the consumers don t see what s wrong with what they are doing. For example, beer companies want their consumers to feel a certain way when they drink their beer, knowing that’s not how they are going to feel. They just make you think that you are going to feel a certain way just so you can buy their beer. Even though companies associate their products with feelings not associated with what they tell consumers, beer companies should be fined for their false advertisings because more often you are not going to feel how the ads say you will. Ever since people have been selling goods and services, theyShow MoreRelatedEssay about Media, Sports, Athletes, and the Health of Children948 Words   |  4 PagesImage is nothing, thirst is everything. This is a slogan used by the soft drink Sprite. It tells a consumer not to buy a product because of the labeling, packaging, or the way it is presented, but to instead buy it because it tastes good. This seems to be an honest and open statement, not what you would expect to hear in an advertisement. 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The reason why I chose this topic is because I wanted to study how the Soft Drink Industry operates from selling beverages to growing very successful. In this essay, my intentions are to inform the reader about the responsibilities a Soft Drink Industry must take to survive in the long run and also answer the questions that I have createdRead MoreWhen You Think Of The Beverage Industry, There Are Several1661 Words   |  7 PagesWhen you think of the beverage industry, there are several brands that come to mind, but one particular brand has developed a reputation for being the most iconic soft drinks in the world. Coca-Cola is a unique brand that has continued to spread its global image to consumers across the world. One way we as consumers can analyze, understand, and influence the effects of the Coca-Cola brand is by using the powers of Michael Porter’s five forces. Each force plays a vital role showing the ways the businessRead MoreThe Actors Of Micro Environment1527 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: The company that will be discussed is PepsiCo soft drinks. (www.pepsico.com) Competitors: †¢ Coca-cola (www.coca-cola.com) †¢ Sprite (www.sprite.com) †¢ Fanta (www.fanta.com) †¢ 7up (www.7up.com) †¢ Mountain Dew (www.mountaindew.com) Suppliers: †¢ OXL Resources SDN BHD (Pepsi bottle) †¢ MSM Malaysia Holdings Berhad (Sugar) †¢ San Soong Seng Food Industries SDN BHD (caramel color) †¢ Alex Manufacturer SDN BHD (pepsi can) Intermediaries: †¢ Physical distributionRead MoreTeen Obesity Essay1378 Words   |  6 Pagescom. In the US the food proportions are a lot larger than the proportions in other parts of the world. Also, there are more variations of food and more types of food to indulge on. This is supported by greed. People feel the need to want anything and everything. Most teenagers do not know their limits. 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