An Advertisement On The Food / Drink Industry - 958 Words

Today companies are very dependent on people getting their products shown. No matter where we are, we will always see some form of an advertisement, whether it be a commercial, billboard, or anything else that a company uses to broadcast their product. Every company does it or else they won t have their product/business noticed by the public. On an average, American s are shown to be susceptible anywhere from 250 to 3000 advertisements per day.One of the most dominant advertising strategies used today is the use of false advertisements. False advertising is being used every day to give the user a point of excitement towards anything. Companies will put anything in the ads just to draw people towards their products. One of the most dominant industry that does it is the food/ drink industry. These industries use everything possible to get consumer to purchase their goods and the consumers don t see what s wrong with what they are doing. For example, beer companies want their consumers to feel a certain way when they drink their beer, knowing that’s not how they are going to feel. They just make you think that you are going to feel a certain way just so you can buy their beer. Even though companies associate their products with feelings not associated with what they tell consumers, beer companies should be fined for their false advertisings because more often you are not going to feel how the ads say you will. Ever since people have been selling goods and services, theyShow MoreRelatedEssay about Media, Sports, Athletes, and the Health of Children948 Words   |  4 PagesImage is nothing, thirst is everything. This is a slogan used by the soft drink Sprite. It tells a consumer not to buy a product because of the labeling, packaging, or the way it is presented, but to instead buy it because it tastes good. This seems to be an honest and open statement, not what you would expect to hear in an advertisement. Ironically though, just before this slogan flashes on the screen, Kobe Bryant and Grant Hill, two of the NBAs rising starts, are shown talking about howRead MoreThe Soda Industry And Its Effect On Public Health1349 Words   |  6 Pagesis faced with the challenge of responding to unfavorable results. For example, sodas were originally marketed to the public as health drinks, appropriate for the smallest baby. As a result of recent scientific research, the public has instead come to view the soda industry as one of the key players in the obesity epidemic facing western society. How has the industry responded when faced with increasing evidence that their product does the exact opposite of its original claims? To answer this questionRead MoreA Report On The Food Marketing Environment959 Words   |  4 Pagesexist in the Food Marketing Environment. Food industries only aim on their own profits, but not care about people’s healthy condition. We can see diabetes and heart disease occurs more frequently on teenagers because diets of high in junk food and beverage. Government puts million dollars on medical care each year. There are also a lot of communities are devoted to encourage people to eat healthy food. But these efforts compared with the hundreds of millions of dollars puts on food industry are notRead MoreEnergy Drinks And The Energy Drink Industry1407 Words   |  6 PagesEnergy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated softRead MorePepsi Cola As A Carbonated Soft Drink Essay1071 Words   |  5 Pagesthat America was built on the back of positive rivalries† (StreetAuthority, 2014 ). Competition increases the growth of industries through regular innovation but they also use other tricks to get an upper hand on each other, for example: Microsoft and Apple, Ford and General Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014). Pepsi is a carbonated soft drink produced and manufactured by PepsiCo (NYSE: PEP). PepsiCo Inc. was established by the merging of Pepsi-Cola and Frito-LayRead MoreHow The Soft Drink Industry1396 Words   |  6 PagesIn this essay, I would like to discuss the structure and the development of the Soft Drink Industry and how it manages to stay alive and profitable, over the years. The reason why I chose this topic is because I wanted to study how the Soft Drink Industry operates from selling beverages to growing very successful. In this essay, my intentions are to inform the reader about the responsibilities a Soft Drink Industry must take to survive in the long run and also answer the questions that I have createdRead MoreWhen You Think Of The Beverage Industry, There Are Several1661 Words   |  7 PagesWhen you think of the beverage industry, there are several brands that come to mind, but one particular brand has developed a reputation for being the most iconic soft drinks in the world. Coca-Cola is a unique brand that has continued to spread its global image to consumers across the world. One way we as consumers can analyze, understand, and influence the effects of the Coca-Cola brand is by using the powers of Michael Porter’s five forces. Each force plays a vital role showing the ways the businessRead MoreThe Actors Of Micro Environment1527 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: The company that will be discussed is PepsiCo soft drinks. (www.pepsico.com) Competitors: †¢ Coca-cola (www.coca-cola.com) †¢ Sprite (www.sprite.com) †¢ Fanta (www.fanta.com) †¢ 7up (www.7up.com) †¢ Mountain Dew (www.mountaindew.com) Suppliers: †¢ OXL Resources SDN BHD (Pepsi bottle) †¢ MSM Malaysia Holdings Berhad (Sugar) †¢ San Soong Seng Food Industries SDN BHD (caramel color) †¢ Alex Manufacturer SDN BHD (pepsi can) Intermediaries: †¢ Physical distributionRead MoreTeen Obesity Essay1378 Words   |  6 Pagescom. In the US the food proportions are a lot larger than the proportions in other parts of the world. Also, there are more variations of food and more types of food to indulge on. This is supported by greed. People feel the need to want anything and everything. Most teenagers do not know their limits. Once they have something they want more of it. If not then once they have something they want something else. Also, adolescents are lazy they eat fast food, and microwavable food instead of cookingRead MoreTutti Matti1504 Words   |  7 PagesCritical Issues After spending 6 years in Tuscany, Italy learning all aspects of a restaurant’s operation, Solomon returned to Canada and opened her first Tuscan Cuisine restaurant in Downtown Toronto. In order to survive in the competitive restaurant industry and discouraging economy condition, Solomon needs to address the following issues: 1. How to remain profitable so that she can pay off her initial investment of $380,000. With a low contributed margin (Appendix 2), Solomon will not able to pay

Modern Society as a Reflection of the Picture of Dorian...

Traditional gothic fiction was at the height of its popularity during the Victorian era, it exploded in the 1790’s and continued its reign well into the 1800’s. This confrontational style of fiction often blurs the lines of realistic and artificial, forcing readers to challenge their beliefs and surpass the norm. However, the aspect of gothic fiction that was most attractive to the Victorian audience was the way human fears and societal tensions were reflected in the deliberately fictionalised literary works. Themes such as the human greed for immortality and eternal beauty that underlie key gothic texts such as Oscar Wilde’s only novel The Picture of Dorian Gray have incited modern adaptations and the appropriation of these texts into†¦show more content†¦Dorian’s callous reaction to Sybil’s (his lover) suicide is corresponding to Voldemort’s detached feelings for his Death Eaters. With power such the immortality these two character s experience comes greed and self-glorification. Gray’s statement that he has â€Å"seen too much in life to†¦ shock easily† is a demonstration of this narcissistic outlook. Rowling has further authenticated Wilde’s Victorian text in her modern one by methodically paralleling many of the facets of the original character. The shared disfiguration of the characters physic because of their unnatural desire for immortality links both the past a present desires. Whilst Gary was â€Å"loathsome of visage,† Voldemort was similarly â€Å"the most terrible face.† Not only has Rowling used their physical devastation but she has also linked them through their shared use of an alter-ego style name. Gray’s influence over Sybil lead to the guise of â€Å"Prince Charming† whilst to a more extreme (and modernised) complete change of name is the persona of â€Å"Lord Voldemort†, both ‘immortals’ gave themselves unprecedented r oyal titles. Rowling’s clever dramatisation of the original Dorian Gray character has allowed for revolutionary use of â€Å"the land of fantasies†(5) in which Voldemort’s lust for immortality and inability toShow MoreRelatedModern Society As A Reflection Of The Picture Of Dorian Gray By Oscar Wilde1432 Words   |  6 Pagessuch as Oscar Wilde’s only novel The Picture of Dorian Gray have incited modern adaptations and the appropriation of these texts into modern culture. This text display cultural and literary disciplines entrenched in superficial concepts that have since become common in today’s shallow society. Contemporary texts such as the 2004 film The League Of Extraordinary Gentlemen (based on the comic book of the same name) directed by Stephen Norrington, not only visualise the character of Dorian Gray but alsoRead MoreOscar Wilde s The Picture Of Dorian Gray1544 Words   |  7 Pagescelebrity I find that it is inevitable to avoid being a part of some sort of controversy. At the height of Oscar Wilde’s career is where he found himself in just that. Although Wilde’s novel, The Picture of Dorian Gray is praised today, in the late 1800s it was seen by others as a negative shift in society and literature. In the film â€Å"Wilde†, after the release of The Picture of Dorian Gray, Wilde’s wife Constance and his mother Jane have a conversation in regards to the novel that gives insight toRead MoreOscar Wilde s The Picture Of Dorian Gray1656 Words   |  7 PagesVictorian Era, although being known as the beginning of modern times, still embraced some radical views that today we would associate as prudishness and repression. In 1890, author Oscar Wilde wrote The Picture of Dorian Gray and submitted it to Lippincott’s Monthly Magazine. The magazine’s editor, J.M. Stoddert, immediately declined the novel and determined that it would offend the sensibilities of his readership (Wilde x ). It was believed that Oscar Wilde’s book contained explicit sexual, especiallyRead More Comparing the Myth in Ovid’s Echo and Narcissus and Wilde’s Dorian Gray3137 Words   |  13 PagesEcho and Narcissus and Wilde’s Dorian Gray  Ã‚  Ã‚        Ã‚  Ã‚   Each time a story is told, elements of the original are often changed to suit new situations and current societies, or to offer a new perspective. Over the centuries, Ovid’s tale of Echo and Narcissus has been told many times to new audiences, and in the late nineteenth-century, it took the form of The Picture of Dorian Gray. Echo and Narcissus is the tale of a beautiful boy who fell in love with his reflection in a pond, and spurned othersRead MoreThe Picture of Dorian Gray 1823 Words   |  8 Pagespleasure is the most important aspect of life. In the picture of Dorian Gray, Aestheticism and Hedonism are very active philosophies used by the novel’s characters. Lord Henry influences Dorian to follow these teachings, and as a result Dorian becomes intensely vain and selfish. The portrait is in direct correlation with the immoral influence and the intense vanity. In The Picture of Dorian Gray, Oscar Wilde effectively uses the portrait of Dorian Gray as a sy mbol to satirize the adverse effects thatRead More Homosexuality in the Works of Oscar Wilde Essay3123 Words   |  13 PagesHomosexuality in Oscar Wildes Work      Ã‚  Ã‚   I turned half way around and saw Dorian Gray for the first time. I knew that I had come face to face with someone whose mere personality was so fascinating that, if I allowed it to do so, it would absorb my whole nature, my whole soul, my very art itself (7). During the Victorian era, this was a dangerous quote. The Victorian era was about progress. It was an attempt aimed at cleaning up the society and setting a moral standard. The Victorian eraRead MoreThe Monster Dorian Gray Essay2259 Words   |  10 PagesIn the Victorian era where vanity was the main attraction, Oscar Wilde’s The Picture of Dorian Gray gave insight into the true horrors that came of this sinful nature. Wilde was a very controversial figure and he meant to stir the pot when he wrote this disputed story. He believed that literature was not only meant for the imagination, but for the moral mind as well. In The Picture of Dorian Gray he depicts the importance of becoming a well rounded individual and also explains himself. In oneRead MoreSocial Struggle : Mrs. Dalloway And The Picture Of Dorian Gray1439 Words   |  6 PagesSocial Struggle in Turn of the Century and Modern Narratives Throughout history there have been struggles in social relationships relating to class, race and sex. These struggles have been recorded in narratives such as Oscar Wilde’s The Picture of Dorian Gray, Virginia Woolf’s Mrs. Dalloway, Gene Luen Lang’s The Shadow Hero and Tate Taylor’s The Help throug ¬h the characters lifestyles, wealth/ lack thereof and behavior. Each of these authors, playwrights and artists give insightful portrayals ofRead MoreGothic Literature and Romantic Literature2607 Words   |  11 Pagesparallels that exist between Great Expectations and Wuthering Heights compared to Frankenstein and The Picture of Dorian Gray. In Picture of Dorian Gray, Gray deteriorates mentally. Dorian Gray is a man who is content with his appearance and stability in life. He is fascinated by his collection of foreign items. This collection of foreign items paints a picture of Gray’s fall into ruin. Gray starts his collection with exotic items that are ornate and interesting to look at. They are beautifulRead MoreGap Between Literary Gothic and Pornography1719 Words   |  7 Pages As a society, we are confronted daily with pornographic images, they feature in our newspapers, on our film screens, and even in our novels. This voyeuristic obsession the media holds has for a long time been desensitizing us to depictions of violence and sex, but has it also disabled us in being able to see the difference between what is carefully constructed satire and what is merely pornography? There is probably no text this discussion embraces more in modern gothic literature than that

Camera Obscura Experience Essay Example For Students

Camera Obscura Experience Essay I went to look inside the camera obscura with a friend. The place was really puzzling at first. I looked and saw two sets of pictures as if they were trying to merge in ambiguity. Then I realized that there are two holes in the either adjacent sides. I covered one of the holes and then the picture was clear. Then I tried closing the other one. It was two different scenes. I did not like the blurriness of two sets of pictures and that’s why I kept one of the holes covered. I sat down to stop the blockage of light coming in through the little hole. When my friend entered the obscura, the first thing she told was, â€Å"Oh my GOD! It feels like we are in a very dark room. † And indeed that is exactly what a camera obscura is â€Å"a dark room. † I glanced on the view for some minutes and started analyzing it. The view was in reverse like upside down and it was also laterally inverted. I took my pencil and my sketch pad out and started drawing. Being an arts student, I took precise measurements of where the shadows were placed. I felt like I was drawing from a painting. I could see the perfect perspective with every detail and color possible. I started drawing from the right edge and when I finished the left edge, I noticed something different about the image on the wall. I could not actually figure out what it was for a little while. Even the already dark room felt like it went darker. Then I found out that the shadows had shifted because, obviously, the position of the sun was different and that affected the shadows. The amount of light reflected through the objects passed through the hole and the intensity of the reflected light affected the brightness of the image. It was still so fascinating to think about how people might have felt when they saw that this little box could fit an entire place inside itself, just by means of passing lights though a hole that is so much smaller than a human palm. As I was spending time inside that room, I saw many people passing around, up and down. I felt like I was spying through a CCTV camera. Instead of looking outside a hole, there was this giant image cast right in front of me. But the thing was that, the image was upside down. I was very confused on how was it really being reflected and what I should do to the image to transform it into how would it look if I was right in front of the original view. I looked through my drawing, turned it upside down, looked at its reflection and looked through the back side of it. Then I realized that the image produced was like the upside down inverted version of the real view. It was laterally placed in right position. It was not like mirror image. Spending forty minutes inside the camera obscura helped me understand more about photography and I got a clear picture and understanding of the information I already had.

Online Ordering free essay sample

They need a viable market where they could sell their products and services, and at the same time, take proper actions to keep the market’s patronage and avoid losses. As the times change, success in any venture requires change as well. With the advent of new technology, the internet can be an effective tool to start and expand any entrepreneurial endeavour. We are now living in a fast-paced world and consumers are trying to find more convenient ways to shop for things they need. The days of standing in long queues are waning. Looking from the perspective of a consumer, purchases should be made without exerting too much effort or wasting too much precious time. However, swiftness should not jeopardize the quality of the products and services offered. Substandard goods and services, no matter how swiftly purchased, will never provide satisfaction to consumers who expect only the best for their hard-earned money. We will write a custom essay sample on Online Ordering or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Consequently, customer discontent will be the downfall of any business. PC Manila is a computer parts shop located in SM North EDSA, Quezon City. It has an average of three (3) regular customers per day, and one hundred (100) computer spare parts to be sold and monitored. The owners want to publicize their store with the objective of gaining more customers. Creating a website will be advantageous for the store. The internet is a heavily populated space, and with millions of internet-users every day, PC Manila can eye a bigger market. Customers benefit from online stores as well. Instead of going out and visiting actual shops, they can now make orders without leaving the comfort of their homes or offices. This means consumers do not have to spend time walking or driving to the place, saving them money, gas, and time. All they have to do is visit the website, browse through the products, and choose the ones they want to order – all these consumer power right at their fingertips. 1. 2. 1 Project Rationale Online ordering is one of the best methods to make a business better known and, in the process, be in demand. This is a practical means for consumers with busy schedules because they can easily buy products they desire at a minimum amount of time. It is also a more controllable mode of inventory and store management. Also, the popularity of e-stores and online ordering are acting as catalyst in the further development of the technology (i. e. web designing, probable software advancement). 1. 2 Statement of the Problem Major Statement of the Problem * How will the proponents develop an online store system for PC Manila that will make ordering, and selling their products (computer parts) easier for the customers by means of a website. Minor Statement of the Problem * How will the proponents create user-friendly instructions for the customers. Some websites does not have a friendly appearance and interface; they display confusing instructions and guidelines for the customers. To make it easier for the buyer, the website will provide the item’s description and price. * How will the proponents build a secure and effective system for the website. Some website systems can be easily cracked or hacked by any unauthorized individual. Their system is not effective and strong enough to support the store’s information. * How will the proponents give customers access to the website. Some websites cannot be accessed because there is no proper device being used. Without a proper device, the customers cannot visit the website. 1. 3 Objectives of the Study 1. 3. 1 General Objectives * To create an online ordering system for the store’s customers from where they will benefit, and at the same time will make their transactions faster and more convenient with minimal work. 1. 3. 2 Specific Objectives * To create a website for online ordering In creating online website, clients should first consider its design and structure. We should avoid adding irrelevant objects on the website. We can put some instructions and guidelines on how to order to avoid confusion among customers. To achieve this, an application such as Adobe Dreamweaver can be used. * To create a user-friendly website for the customers/buyers If the website has a friendly appearance, then it should have a friendly interface as well. Its appearance should be pleasing to the users and customers, and the colours should be appropriate. The font and buttons has to be understandable and obvious. The application to be used to create the website’s interface is the Adobe Photoshop CS5. * To build a secure and effective system. This is an important element of the project. To achieve a hundred percent success, the system has to be strong, secure, and effective. The application to be used in this procedure is Microsoft Visual Basic or PHP (Hypertext Preprocessor). * To create an ordering system which can be accessed through a computer desktop or any devices that has an internet connection. Before accessing the website, there should be a proper device to be used. With the use of a personal computer, a tablet, or a mobile phone (with built-in wifi/4G), the customers can visit the website without any problem. Significance of the Study Online ordering system is easy to integrate into any company’s system for carry out services. Consumers are excited about their favourite store adding the convenience of an online ordering system. Online ordering is a flexible benefit because it offers useful, time efficient features for customers and company owners. This technology is growing rapidly with consumers for many reasons. An Online ordering system promotes many benefits such as convenience, order amp; price accuracy, eliminates hold times, no waiting in line and no pressure. The Online ordering system gives consumers the ability to browse the online menu leisurely, increasing the probability of consumer adding to order. 1. 5 Scopes and Limitations Scopes The system will focus mainly on how to order products and building the website structure design to show the customers the products’ price, details, and other information. The system will also keep the records of all the store’s items. The system will provide the item’s accurate information, its use, and its functions. It will also show the company’s information and contact details. Limitations The system cannot allow online renting systems. The online renting system is pointless and unnecessary because as part of the store’s protocol to keep their products in outstanding quality, they do not allow their products to be rented, and product delivery will not be included. 2. 0 Methodology of the Study Fourth Generation Techniques automatically generates source code based on the developer’s specification. They can also enable the developer to specify some characteristics of the online ordering at a high level. The use of Fourth Generation Techniques (4GT) has broadened considerably over the past decade and is now a viable approach for many different application areas. It is a kind of system methodology that encompasses a broad array software tools that have one thing in common. Each enables the software developer to specify some characteristics of software at a high level. There is a little debate that the higher the level at which the software can be specified to a machine, the faster a program can be built. The 4GT paradigm for software engineering focuses on the ability to specify software to a machine at a level that is close to natural languages or using a notation that imparts significant function. The proponents gathered all the information regarding the ordering of Online Avenue. In this phase, the proponents had several visits at SM North EDSA to gather information about the company. During the data gathering, the proponents interviewed Mr. Bobet Cabuoang, the owner of the Online Avenue who gave the information regarding their products and the process of ordering. Also, the proponents analysed their existing ordering system to plan the sequences in online ordering. * Design This phase covers the designing for the proposed system. It focuses on procedural detail and interface of the system. This is where all of the information gathered applied. After analysing what the system needs, the proponents started designing the recommended system that will answer all the needs of the developed system. The interface of the system was made simple and easy to access. The PC Manilas website design was made simple. The proponents did not put unnecessary buttons and instructions to avoid customer’s confusion. The home page displays the stores featured products so the customers can easily rowse some of the available products. * Implementation using 4GT This phase is where all the gathered information is developed in the proposed system. The proponents planned all the possible input for the system. After the planning, the proponents integrate its planned ideas into the representation of the system. * Testing In this phase, after implementing the program codes, the proponents conducted some testing activities for the system to uncover some errors and talk about the opinions for the system. Fourth Generation Techniques Figure 1. 0 4. 0 Documentation of the Current System Home This module is the main page of the website, where the user can see all the basic information of the hardware. This page includes the promotion of the hardware, the category of the products it offers, hardware’s brief history and the different advertisement of the products in the hardware. On the list of the categories of products in the hardware has a link to the list of the products for that category. The homepage for this website should be eye catchy, to get the attention of the customer. * Product The user can view the products that the hardware offers. This page contains all the information of the products that are sold in the hardware. It includes the product name, image, description and price. This page will also help the user to choose the item that he/she needs to order. If the customer decides to order the items, he/she will sign-in in order for him/her to order the products in the hardware. If there is a new customer he/she will need to create an account in order for him/her to order the products from the hardware. * Order This page is where the customer lists or selects all the supplies that he/she will order. The customer has to input his/her full name, email address etc. After choosing the products, the customer will click the Submit button to send the list of the ordered supplies. For the verifying the ordered supplies the customer should wait for at least 24hours then the personnel in charge will send an e-mail to customer for its approval and disapproval of the ordered supplies. This page also contains all the different policies that implements in ordering the products like the location should be specific, the delivery of the products is just within Bulacan.